Digital Marketing

Exploring Skill Based Career Options After 12th in 2024

May 27, 2024
Arun Paul
Exploring Skill Based Career Options After 12th in 2024
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Introduction

Choosing a career option after 12th grade is a watershed point in any student’s life. With the employment market changing and traditional career paths moving, it’s critical to investigate skill-based courses that lead to exciting opportunities. In this blog article, we’ll look at three dynamic skill-based courses—Digital Marketing, Hotel Management, and Aviation—that stand out as attractive possibilities for students looking for lucrative employment after 12th.

The Importance of Skill Based Courses after 12th

Skill based courses after 12th grade are extremely important for various reasons:

  1. Enhanced Employability: Skill-based courses equip students with practical skills and hands-on training that are directly applicable to various industries. This enhances their employability as they enter the job market, making them more attractive to potential employers who value relevant skills and expertise.
  2. Adaptability to Changing Job Market: The job market is constantly evolving, with new technologies and industries emerging while others phase out. Skill-based courses ensure that students are equipped with the latest skills and knowledge required to thrive in dynamic work environments, making them adaptable to changes in the job market.
  3. Alternative Career Paths: Traditional academic courses may not always align with a student’s interests or career aspirations. Skill-based courses offer alternative career paths that allow students to pursue fields they are passionate about. Whether it’s digital marketing, hospitality, aviation, or any other specialized field, skill-based courses provide avenues for diverse career options after 12th.
  4. Hands-on Learning Experience: Unlike theoretical academic programs, skill-based courses focus on practical, hands-on learning experiences. This not only helps students develop a deeper understanding of the subject matter but also enhances their problem-solving abilities and critical thinking skills.
  5. Industry-Relevant Skills: Skill-based courses after 12th are designed in collaboration with industry experts, ensuring that students learn skills that are directly relevant and in-demand in the workforce. This increases their chances of securing employment upon completion of the course and reduces the gap between academic learning and real-world application.
  6. Professional Growth and Advancement: Skill-based courses provide opportunities for continuous learning and professional development. As students acquire new skills and expertise, they can progress in their careers, take on leadership roles, and pursue further education or specialized training to stay ahead in their respective fields.

List of Skill Based Career Options after 12th ( Skill Based Courses )

Below we listed various career options after 12th, students have a wide selection of employment alternatives to consider. Here’s a summary of some popular job choices they can take:

1. Digital Marketing

Digital marketing is the use of digital channels, platforms, and technology to promote products, services, or brands to specific audiences. It includes a variety of tactics and strategies, such as search engine optimization (SEO), social media marketing, content marketing, email marketing, PPC advertising, and influencer marketing. The purpose of digital marketing is to connect with potential customers via multiple online channels, engage them with relevant material, and eventually drive desired actions, such as purchasing, subscribing to a newsletter, or installing an app.

career options after 12th - digital marketing course in siliguri - edugree

What we are going to learn in Digital Marketing?

A digital marketing course often covers a wide range of topics and skills targeted at helping you understand and effectively use digital platforms to promote products, services, or brands. Here’s a breakdown of what you’ll learn:

  1. Introduction to Digital Marketing: Understand the basics of digital marketing, its importance, and how it differs from traditional marketing.
  2. Website Planning and Development: Learn the fundamentals of website design, user experience (UX), and content management systems (CMS) to create effective digital platforms.
  3. Search Engine Optimization (SEO): Explore techniques to optimize websites to rank higher in search engine results pages (SERPs), including on-page and off-page optimization strategies.
  4. Social Media Marketing (SMM): Gain insights into major social media platforms, develop a social media strategy, create engaging content, and leverage social media advertising.
  5. Content Marketing: Understand the significance of content marketing, learn to create compelling content, distribute it across various channels, and measure its effectiveness.
  6. Email Marketing: Learn to build email lists, design and execute email campaigns, craft effective email copy, and utilize email automation tools.
  7. Pay-Per-Click Advertising (PPC): Explore PPC advertising platforms such as Google Ads and Facebook Ads, conduct keyword research, create ad campaigns, and monitor performance.
  8. Analytics and Data Interpretation: Utilize web analytics tools to track and analyze website traffic, understand key metrics and KPIs, and make data-driven decisions to optimize marketing efforts.
  9. Mobile Marketing: Understand the unique aspects of mobile marketing, including mobile app marketing strategies, responsive design, and location-based marketing.
  10. Digital Marketing Strategy and Planning: Develop comprehensive digital marketing plans, integrate various digital channels, allocate resources effectively, and monitor and optimize campaigns for success.

Jobs After Completing Digital Marketing

  1. Digital Marketing Manager
  2. Social Media Manager
  3. Content Marketing Specialist
  4. SEO (Search Engine Optimization) Specialist
  5. PPC (Pay-Per-Click) Specialist/Manager
  6. Email Marketing Specialist

Course Details:

2. Hotel Management

Hotel management is the administration, operation, and coordination of operations within a hotel or hospitality facility to ensure that everything runs smoothly and efficiently and that guests have an outstanding experience. It include managing a variety of hotel departments and activities, such as lodging, food and beverage services, housekeeping, front desk operations, sales and marketing, human resources, finance, and maintenance.

skill based courses aftre 12th - hotel management course in siliguri - edugree

What we are going to learn in Hotel Management?

In a hotel management program, students typically learn a wide range of skills and knowledge related to managing hospitality establishments effectively. Here’s an overview of what you can expect to learn in a hotel management course:

  1. Introduction to Hospitality Industry: Gain an understanding of the hospitality industry, its various sectors (hotels, restaurants, resorts, etc.), and the importance of customer service and guest satisfaction.
  2. Hotel Operations: Learn about the day-to-day operations of a hotel, including front office management, housekeeping procedures, food and beverage operations, room service, and guest relations.
  3. Revenue Management: Understand the principles of revenue management, including pricing strategies, demand forecasting, inventory management, and distribution channels optimization.
  4. Food and Beverage Management: Explore the fundamentals of food and beverage operations, including menu planning, kitchen management, restaurant service standards, bar operations, and catering services.
  5. Housekeeping Management: Learn housekeeping best practices, including cleaning techniques, linen management, room inspections, maintenance scheduling, and hygiene standards.
  6. Front Office Management: Gain knowledge of front desk operations, reservation systems, check-in and check-out procedures, guest communication, and handling guest inquiries and complaints.
  7. Sales and Marketing: Understand sales and marketing strategies specific to the hospitality industry, including branding, advertising, promotions, digital marketing, and customer relationship management.
  8. Hospitality Law and Ethics: Explore legal and ethical issues relevant to the hospitality industry, including liability, contracts, employment laws, safety regulations, and ethical business practices.
  9. Financial Management: Learn financial principles and practices applicable to hotel management, including budgeting, cost control, financial analysis, revenue forecasting, and profit optimization.
  10. Human Resource Management: Gain skills in recruiting, training, managing, and motivating hotel staff, including effective communication, leadership, team-building, and performance evaluation.

Jobs after completing Hotel Management

  1. Hotel Manager/Director
  2. Front Office Manager
  3. Food and Beverage Manager
  4. Housekeeping Manager
  5. Sales and Marketing Manager

Course Details:

3. Aviation

Aviation is the operation of aircraft, which includes planes, helicopters, drones, and other flying vehicles. It includes a wide range of activities such as aircraft design, development, production, operation, maintenance, and regulation, as well as air transportation system management.

skill based career options after 12th - aviation course in siliguri - edugree

What we are going to learn in Aviation?

Students in an aviation-related education or training program often study about a variety of aviation issues, including as theory, practical skills, safety measures, legislation, and industry standards. The curriculum may differ depending on the type of aviation program, such as pilot training, aeronautical engineering, air traffic management, aviation maintenance, or aviation management. Here’s a summary of what you’ll learn in various aviation programs:

  1. Aviation Fundamentals: Gain a basic understanding of aviation principles, including aerodynamics, aircraft systems, flight instruments, weather phenomena, navigation techniques, and aviation terminology.
  2. Pilot Training (for Pilots): If you’re training to become a pilot, you’ll learn flight theory, flight planning, aircraft operation, maneuvers, emergency procedures, cockpit resource management (CRM), aviation regulations, and aviation safety practices. You’ll also undergo practical flight training in simulators and aircraft.
  3. Aerospace Engineering (for Engineers): Aerospace engineering programs cover a broad range of topics related to aircraft and spacecraft design, propulsion systems, aerodynamics, materials science, structural analysis, avionics, flight dynamics, and aerospace manufacturing processes.
  4. Air Traffic Management (for Air Traffic Controllers): Learn about air traffic control procedures, airspace management, radar systems, communication protocols, navigation aids, flight data processing systems, air traffic flow management, and aviation safety regulations.
  5. Aviation Maintenance (for Aircraft Maintenance Technicians): Study aircraft systems, maintenance procedures, troubleshooting techniques, aircraft inspections, repair techniques, aviation regulations (e.g., Federal Aviation Regulations in the United States), and aviation maintenance safety practices.
  6. Aviation Management: Explore aviation business operations, airport management, airline management, aviation economics, aviation law and regulations, aviation marketing, aviation finance, aviation safety management systems (SMS), and aviation security protocols.
  7. Aviation Safety and Security: Understand aviation safety management principles, safety culture, safety risk assessment, safety management systems (SMS), accident investigation techniques, aviation security protocols, and emergency response procedures.
  8. Human Factors in Aviation: Learn about human factors psychology, human performance limitations, crew resource management (CRM), human error prevention techniques, aviation psychology, and aviation decision-making.
  9. Regulatory Compliance: Understand national and international aviation regulations, standards, and guidelines established by organizations such as the Federal Aviation Administration (FAA), International Civil Aviation Organization (ICAO), and European Aviation Safety Agency (EASA).
  10. Practical Training and Simulations: Depending on the program, students may undergo practical training in flight simulators, aircraft maintenance labs, air traffic control simulators, aerospace laboratories, and aviation management simulations to apply theoretical knowledge in real-world scenarios.

Jobs after completing Aviation

  1. Airline Pilot
  2. Commercial Pilot (Non-Airline)
  3. Flight Instructor
  4. Aerospace Engineer
  5. Air Traffic Controller

Course Details:

Conclusion

To summarize, skill-based courses such as Digital Marketing, Hotel Management, and Aviation provide students with a fantastic opportunity to seek meaningful employment, they have many career options after 12th. These courses not only teach students practical skills and information but also give them the confidence to handle the complexities of their chosen industries. As the employment market evolves, students must embrace skill-based education to prepare themselves for success in the competitive landscape of 2024 and beyond. So, if you want to unleash your future success then you have to choose best career options after 12th.

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Diploma in Hotel Management

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