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salary of a digital marketer in 2024 - edugree

Exploring the Salary of a Digital Marketer in 2024

In this blog, we are going to discuss about the Salary of a Digital Marketer in 2024. Welcome to Edugree, Welcome to Edugree, a multi skill institute in Siliguri. We are providing skill based courses like – Digital MarketingHotel Management, and Aviation.


In the ever-evolving realm of digital marketing, professionals are not only tasked with staying ahead of trends but also ensuring their efforts are duly compensated. As we step into 2024, the landscape of digital marketing salaries is expected to reflect the industry’s continued growth and transformation. Let’s delve into the intricacies of salary of a Digital Marketer in 2024, exploring various factors that influence compensation and providing insights into what professionals can anticipate in terms of remuneration.

Understanding the Digital Marketing Landscape

Before dissecting the specifics of salaries, it’s imperative to grasp the dynamics of the digital marketing landscape. With the proliferation of online platforms, businesses are increasingly reliant on digital strategies to reach and engage their target audience. This paradigm shift has elevated the importance of digital marketers who possess the skills to navigate this complex terrain effectively.

Salary of a Digital Marketer in 2024 - edugree

The role of a digital marketer has transcended traditional boundaries, encompassing a diverse array of specializations such as SEO, content marketing, social media management, email marketing, and data analytics. As businesses recognize the need for multifaceted digital strategies, the demand for specialized skill sets has surged, shaping the salary structures within the industry.

What factors affect your digital marketing salary?

In the ever-evolving landscape of digital marketing, professionals are constantly seeking to maximize their earning potential. Understanding the factors that influence digital marketer salaries can provide valuable insight into shaping your career trajectory and financial aspirations. Let’s delve into the key elements that could impact your income in the dynamic realm of digital marketing.

1. Education

While formal education isn’t always a prerequisite for entering the digital marketing field, it can significantly influence your earning potential. Holding a bachelor’s or postgraduate degree in fields such as business, marketing, communication, or public relations can open doors to higher-paying opportunities. Additionally, obtaining certifications in specialized areas of digital marketing demonstrates expertise and may command a premium in salary negotiations. Investing in education can equip you with the necessary skills and knowledge to thrive in this competitive industry.

2. Experience

Your earning potential may be influenced by your prior experience in digital marketing. Experience might come from working for a company, doing contract or freelance work, or even promoting your own venture.

3. Role

Professional roles in digital marketing, such content manager, can bring in ₹7,97,500 year plus an extra ₹1,000 in bonuses. Conversely, the average yearly salary of a digital marketing coordinator is ₹7,55,000.

4. Skills

Possessing essential skills in digital marketing could increase your appeal as a candidate for a job and increase your earning potential. Check the job descriptions for a list of necessary and desired skills. Certain skills can help you be paid more, according to Payscale. Among them are:

  1. Strategic marketing, which pays 105% more
  2. Web design (pay increases of 64%)
  3. Search engine marketing (pay increases of 14% greater)
  4. Website administration (14% more compensation)
  5. Google Adwords (8% more lucrative)

5. Company

The size of a company, its marketing budget, and its objectives will all affect salaries. Here are some examples of average pay that leading Indian companies offer digital marketers:

Salary of a Digital Marketer in 2024

Given the variety of roles that fall under the umbrella of digital marketing, compensation for these positions can differ significantly among organisations, industries, and roles. The salaries (base + additional compensation) for manager positions are arranged in the table below according to the top six channels that marketers use to reach consumers. The top channels are social media, web/blog, email marketing, content marketing, influencer marketing, and SEO marketing, according to HubSpot’s 2022 State of Marketing study.

Make use of the following table as a guide when conducting your research. As of January 2023, all salaries given are based on annual averages for India:

Job RoleSalaryWhat they do?Top Rated Companies
1. Digital marketing manager₹6,00,000Implements a company’s digital marketing techniques to reach its target demographic.Karma Ayurveda, Google, Accenture, DigitalMarketer, Freelancer
2. Social Media Manager₹4,00,000Maintains a company’s social media presence and manages social media marketing efforts.Sprinklr, Ciel HR, Sophos, DB Corp
3. Website Developer₹6,20,000Manages a company’s website, including producing blog posts and optimizing metadata.TCS, D3 Education, ExportersIndia, GO MO Group, Elrick Technology
4. Content Manager₹6,50,000Oversees the creation of strategic content that informs and attracts audiences.OliveBoard, Absolute Sports, Accenture, EduGorilla, ByteDance
5. Influencer marketing manager₹3,50,000Develops influencer partnerships for a company and optimizes influencer marketing efforts.Barcode Entertainment, Hobo, Freelancer, ByteDance,
6. SEO Specialist₹5,00,000Oversees a company’s SEO activities and optimizes a website to increase organic traffic.Karma Ayurveda, Neil Patel Digital, Times Internet, Togglehead Digital, InfiDigit

Digital Marketing Salary Best Practices

In the fast-paced world of digital marketing, staying abreast of salary best practices is essential for professionals aiming to optimize their income and advance their careers. Whether you’re a seasoned marketer or just starting out in the field, implementing strategies to enhance your earning potential can lead to greater financial stability and career satisfaction. Let’s explore some best practices for maximizing your digital marketing salary in 2024.

1. Invest in Continuous Learning and Skill Development

The digital marketing landscape is constantly evolving, with new technologies and trends emerging regularly. To stay competitive and command higher salaries, prioritize ongoing learning and skill development. Consider pursuing relevant certifications, attending workshops, and staying updated on industry best practices. By enhancing your skill set and staying ahead of the curve, you position yourself as a valuable asset to employers, increasing your earning potential in the process.

2. Specialize in High-Demand Areas

Identify niche areas within digital marketing that are in high demand and align with your interests and strengths. Specializing in areas such as SEO, content marketing, social media advertising, or data analytics can make you a sought-after expert in your field, allowing you to command higher salaries. Conduct research to identify emerging trends and skill gaps in the industry, and tailor your expertise accordingly to capitalize on lucrative opportunities.

3. Build a Strong Professional Network

Networking is a powerful tool for career advancement and salary negotiation in the digital marketing industry. Attend industry events, join professional associations, and connect with peers and thought leaders in your field. Building a strong professional network not only opens doors to new job opportunities but also provides valuable insights into salary benchmarks and negotiation strategies. Leveraging your network can help you identify high-paying roles and negotiate competitive compensation packages.

4. Quantify Your Achievements and Results

In today’s data-driven world, employers value tangible results and measurable outcomes. When discussing your accomplishments in job interviews or performance reviews, be sure to quantify your achievements wherever possible. Highlight specific metrics such as increased website traffic, higher conversion rates, or improved ROI from marketing campaigns. Demonstrating the impact of your work not only showcases your value to employers but also strengthens your position when negotiating salary raises or promotions.

5. Stay Flexible and Adapt to Market Trends

The digital marketing landscape is inherently dynamic, with trends and technologies evolving rapidly. To maximize your earning potential, remain flexible and adaptable to changes in the market. Be open to exploring new opportunities, embracing emerging technologies, and adapting your skill set to meet evolving industry demands. By staying agile and proactive in your approach, you can position yourself as a versatile digital marketer capable of navigating change and capitalizing on new opportunities for career growth and higher salaries.

Make Your Digital Marketing Skills with Edugree

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is essential for career growth and success. As technology continues to reshape the way businesses connect with consumers, professionals need to continually update and refine their skills to remain competitive in the industry. Enter Edugree – your gateway to mastering the latest digital marketing trends and techniques. Let’s explore how Edugree can help you elevate your digital marketing skills and unlock new opportunities in 2024 and beyond.


In conclusion, the salary landscape for digital marketers in 2024 is poised to reflect the dynamic nature of the industry, characterized by continued growth, specialization, and technological innovation. While various factors influence salaries, including experience, geographic location, industry verticals, and specialized expertise, professionals can anticipate competitive compensation packages that reward their contributions to driving business success in the digital era. As digital marketing continues to evolve, staying abreast of emerging trends and honing in-demand skills will be instrumental in maximizing earning potential and career advancement opportunities in this thriving field.


Q1: What is the Basic pay in Digital Marketing?

A1: According to Glassdoor, the average base pay for a digital marketing specialist in India as of February 2023 is ₹23,537 per month. For the majority of other digital marketing jobs, you may look into salary ranges on Naukri as well as other websites like Indeed and Payscale. Make note of if other compensation, such as commission, monetary bonuses, or profit sharing, is included in the stated wage. An average monthly salary for a digital marketing strategist is ₹41,828. This amount consists of ₹28,255 in base pay and an extra ₹13,573 in compensation. ‎

Q2: How long does it take to get into Digital Marketing?

A2: A number of factors determine how long it takes to start a career in digital marketing. These include the role in digital marketing, the necessary education and talents, the type of job you’re looking for (freelance, employee, or self-employed), and the amount of time you have to dedicate to this career path’s preparation. Let’s say, for instance, that you are new to this field. If so, enrolling in digital marketing classes or earning a credential could help you obtain relevant expertise and land contract or freelancing jobs. If your main objective is to find work, you might discover that certain companies prefer—or even demand—that applicants have a degree in marketing or a similar discipline.

Q3: Is Digital Marketing is a Good Career?

A3: For those who appreciate fusing their creative and strategic thinking to help organizations succeed, a career in digital marketing can be a fulfilling one. Furthermore, as far as the tools and techniques used by marketers to connect with consumers are concerned, digital marketing is always changing. You’ll be at the forefront of the newest trends if you work in this profession. As you plan your career, keep in mind that there are opportunities to rise into more senior roles with incomes that are frequently higher than the national average in India. Additionally, digital marketers are in demand across industries.

Q4: Does geographic location impact digital marketing salaries?

A4: Yes, geographic location can significantly affect digital marketing salaries due to variations in cost of living, demand for digital marketing professionals, and local market dynamics. Salaries may be higher in metropolitan areas with a high concentration of businesses and agencies.

Q5: Are there opportunities for career advancement in digital marketing?

A5: Yes, digital marketing offers ample opportunities for career advancement. Professionals can progress to higher-level roles, specialize in specific areas of digital marketing, pursue leadership positions, or even start their own agencies or consulting businesses as they gain experience and expertise.

Q6: What are some in-demand skills that can boost digital marketing salaries?

A6: Skills such as strategic marketing, web design, search engine marketing (SEM), website management, and proficiency in tools like Google AdWords are highly sought after and can lead to higher earning potential in the digital marketing field.

Q7: What are some high-paying roles in digital marketing?

A7: Advanced roles such as content manager, digital marketing manager, SEO specialist, and data analyst tend to offer higher salaries compared to entry-level positions. These roles often involve greater responsibility, strategic oversight, and specialized skills.

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